https://aitanarothfeld.com/writing daily 0.75 2025-08-27 https://aitanarothfeld.com/writing/empty-air monthly 0.5 2025-10-28 https://aitanarothfeld.com/writing/wind monthly 0.5 2024-03-05 https://aitanarothfeld.com/writing/absence monthly 0.5 2024-10-06 https://aitanarothfeld.com/writing/water monthly 0.5 2024-01-29 https://aitanarothfeld.com/writing/the-remains monthly 0.5 2023-10-17 https://aitanarothfeld.com/writing/smoking monthly 0.5 2023-10-11 https://aitanarothfeld.com/writing/adolescence monthly 0.5 2024-02-01 https://aitanarothfeld.com/writing/childrens-play monthly 0.5 2024-02-01 https://aitanarothfeld.com/writing/in-the-moment monthly 0.5 2024-02-01 https://aitanarothfeld.com/writing/unwanted-advice monthly 0.5 2024-01-29 https://aitanarothfeld.com/writing/where-i-am-from monthly 0.5 2024-01-29 https://aitanarothfeld.com/writing/an-american-abroad monthly 0.5 2023-07-19 https://aitanarothfeld.com/writing/storage monthly 0.5 2024-02-01 https://aitanarothfeld.com/about daily 0.75 2025-08-27 https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1f4bb1fe-cd0d-49e1-b244-2466eb946b01/IMG-20240525-WA0002.jpg About - Aitana Rothfeld Aitana (English: [eye-tawn-awe], Valencian: [ajˈtana]) — the highest mountain summit in the Alicante province of Spain. Hello! I hope you’ve enjoyed this small preview of my work. Currently, I’m writing my first novel while on a career break. In my last role at Flashpoint as their first and singular UX Researcher, I focused on developing research systems, documentation and share outs across departments. I collaborated with product, design, customer success, analysts, engineering and upper management while leading research planning, running studies, and reporting findings. We paid special attention to establishing strategies and success metrics for research driven insights using agile methodology within their risk intelligence platform. Prior to Flashpoint, I worked with Randstad at Vanguard as a UX Research contractor for their robo-advisor platform, primarily on their emergency fund and financial goal products. Working within a robust research team, I had ample mentorship opportunities in order to learn, develop, and lead research initiatives. During my MA graduate program from CMCI Studio/BDW at CU Boulder, I studied human-computer interaction design and UX research methodologies. I collaborated across a portfolio of clients in outdoor recreation and education, partnering with engineering, design and product teams. My personal capstone focused on accessibility design modifications in the kitchen, while my entrepreneurial capstone centered around rethinking human to smartphone behavioral patterns in the home. Previously, I performed in real-estate marketing and nonprofit sectors as both a contractor and a full-time professional in San Francisco and Santa Cruz, CA. During this time I lead marketing initiatives, content creation, account management, and user flow improvements for a diverse set of English and Spanish-speaking clients. My background is in cultural anthropology, and my in-depth ethnographic studies ranged from American evangelical cultures and high school football to internet dating and l'independentisme català movement in Catalunya. https://aitanarothfeld.com/art daily 0.75 2023-02-03 https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/8f05e7f4-eeca-4d73-98a4-914a0531d294/DSC_1098.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/5cda359a-aa2c-4614-8f90-6d834514c5cd/DSC_1100.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/a375c887-c473-4de6-9ad8-99b8d2067674/DSC_1102.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1fa8177e-6a06-42d4-b5c6-abd6776061f6/DSC_1092.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736193819-3PDIF4DQ1QAT99BSNKOV/_DSC0505.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736207102-H9E81ESXOBJ508LU6ODF/_DSC0503.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/9f07298d-ea30-4f1c-ba0b-69df93673b33/DSC_1099.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736191709-UOTGK8KIME6XGX1G1DL4/_DSC0501.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/ffcc1fd5-f25c-4b6a-a5f7-5cdf2cd824f4/20210601_164930.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736195130-IAU20WQLI9I0YVGOVGK0/_DSC0498.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/eb0f4e75-97d7-413c-9f88-18efdef44db9/DSC_1094.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736232166-9IX2YN5ILEE4Z07CZ7YU/_DSC0517.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736206490-0NM3J5DKP5VGPZ3FQDGO/_DSC0507.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736195729-E8O7UTOLR66F0P22DR6W/_DSC0508.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736241508-YP8ZLRHFPCLQ95QX4VUO/_DSC2056.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1620672647173-ODOMT93Y09K1Q58PJMVN/20210510_113751.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736308211-JTH16RYZO3WBCQ1O4CLO/20200609_211742.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736308979-7WT3X6POKYB53ICIJGGV/20200609_211810.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736313784-J82U0BTK3RA17SPQB8WX/20200609_211821.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736323273-OODC89OSV9SJKZXEF3RQ/20200609_211845.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/86846957-7d82-4288-b7b8-775ba07559c6/DSC_1103.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736327948-KEPU2SE9SV7YUF3A3AX8/20200609_211857.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736330196-RRYNVDKLB9N7MGOM0JM6/20200609_211938.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/d9f41f1b-de47-4128-b53b-35d70715daf0/DSC_1095.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736325793-4EH9YIMQ3I3OMTA630C8/20200609_212117.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736329660-G3PGC7M0GAJJHM517VJU/20200609_212124.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/da1b2f25-f774-441d-a0cd-7cae9e17b4da/DSC_1097.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736338575-SX56XS44SOJ5CFG9UQX1/20200609_212156.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736341274-DW4QTZZMEJV0FJOLGJAI/20200609_212201.jpg Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736386019-AVX2MHE71117GX72GYBB/fractal-animated.gif Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736389832-TI99ALTEVME5NLQ24YAW/howl-animated-photo.gif Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736393938-CLOHQE3HL87IBWNIQ01N/self-aware-animated.gif Art https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605736394543-08NGZSS5JELAEKPGI2BE/self-portrait-animated.gif Art https://aitanarothfeld.com/work daily 1.0 2025-02-14 https://aitanarothfeld.com/work/productdesign-entrepreneurialstudy monthly 0.5 2024-01-14 https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604549991690-QM9SA4DQB6SVR37TBZZ7/engage-party-gif.gif Work - Product Design | Entrepreneurial Study - As smartphones become increasingly more powerful, so has the draw to use them, a challenge Engage is determined to solve. How can we create a balance between personal device usage and real-life presence through Engage, an entrepreneurial venture that explores behavior change in smartphone usage? My team through CMCI Studio focused our master’s capstone on developing a product to encourage better relationships between people and their screens. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604529196929-QA2FUPZUS4B7Q7MCKYR1/Engage+Pitch+_Page_06.png Work - Product Design | Entrepreneurial Study - People depend on their smartphones now more than ever, which can be distracting. In response to these growing concerns, our team explored how someone could incorporate small changes into their lives to increase their well-being. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1606154626065-1TVCDWPGES2P4J3B0TDX/whiteboarding.jpg Work - Product Design | Entrepreneurial Study - User Interviews We first went through several rounds of user interviews to identify participants’ current pain points with smartphone usage, and what would further motivate them to put their phones down. People are more motivated to put their devices down if they are going to be charging. People want to know that they will put their devices down when in focus and social settings. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604528159409-G812UR0XR00DC8DTA2R2/Engage+Pitch+_Page_09.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604527926342-SPL7V6A8GSRWTRJWQR53/Engage+Pitch+_Page_24.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604528203905-MLAEXO1ZNFZEMSBIK84O/Engage+Pitch+_Page_11.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604549185469-BNZXPV1TIA50BOU8E6AF/CAD-bloc.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604547937785-8QVVYZAY54CPE6TJAYS3/paper-prototypes.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604549732922-KUWQCU1V8NLJN7B35TO2/bloc-phone-animation-bright-blue-medium.gif Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604546975659-UKNKJSELZ4P5V0NGQF9H/software-1.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604545243358-TQJ3AYIDH4T6H5NRF30L/hardware.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604549311284-UT0KKS93DTGK9OM7ZPPN/functioning.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604553502391-NLECZELG36CNIUSPMGQ1/ezgif.com-optimize.gif Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604554031744-MY5RGHE9HO5XIZ812UDH/personal.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604553312765-C5QN4L7O58JYC1Y362UG/commercial.png Work - Product Design | Entrepreneurial Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604605841353-COJIEJ90OVKSPMLHV0S9/Engage+Pitch+_Page_13.png Work - Product Design | Entrepreneurial Study Check out the clickable prototype here. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604613083996-O2TU9V4OFKKUG3RTPKWS/Engage-brand-book_Page_06.png Work - Product Design | Entrepreneurial Study Check out the full brand book here. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604614852134-S9J6JAPN9P2GA8J32WOK/engage_website_demo.gif Work - Product Design | Entrepreneurial Study Check out Engage’s live e-commerce site. https://aitanarothfeld.com/work/productdesign-accessibilitydesignstudy monthly 0.5 2024-01-14 https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1c098b6d-5b0a-4ed7-a462-eeafe58cdbf4/3D-handle_v3-3-appliances.jpg Work - Product Design | Accessibility Design Study - We have designed a world where only able-bodied people are welcome, while 1 in 7 U.S. adults has a mobility disability. Not only is it our moral responsibility as designers to address the needs of our users, but as landmark accessibility lawsuits are beginning to indicate, it will be legally necessary as well. So how can we incorporate inclusivity throughout our daily lives, in a way that is affordable and modular? To narrow the scope in this study, I decided to focus on a space that impacts most, the home, and specifically the kitchen. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/cc4c1b87-0997-471d-bd23-43efcd6aa052/28268.jpg Work - Product Design | Accessibility Design Study - In the spring of 2019, I fractured my wrist and pinky while bike commuting. The experience made it painfully clear how your home can transform into a hostile environment, where simple tasks become improbably difficult and frustrating. Home and kitchen alterations that increase accessibility are not financially feasible for many, and the situation becomes even more dire when staying at a hotel or an airbnb. In the summer of 2019, I started my MA program. This gave me access to a maker space and CAD software, allowing me to run this study. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/6384900d-a5b2-446d-ad83-2f2812ae9765/6-90239156-the-untold-story-of-the-vegetable-peeler-that-changed-the-world.jpg Work - Product Design | Accessibility Design Study - Make it stand out [Photo: Oxo] https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/c32a171f-05cd-4b8d-9f7f-3f2bc6f1246c/3D-clamps_v4.jpg Work - Product Design | Accessibility Design Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/294d1b34-b4d4-4b49-8d35-7b0b88fcd135/3D-handle_v3-3-appliances.jpg Work - Product Design | Accessibility Design Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/dbdc8561-c6dc-4058-b1d6-7696c36c2236/20200729_194114.jpg Work - Product Design | Accessibility Design Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/0e0cbeda-9741-4888-8ed5-6970376e5cf0/Screenshot+2024-01-17+at+3.00.06%E2%80%AFPM.jpg Work - Product Design | Accessibility Design Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/0d897185-fa84-49fd-9bcb-e2b32c0b9ee1/house-able-render-1.jpg Work - Product Design | Accessibility Design Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/e77e3549-7c54-4237-97ba-41f5dbdc5bce/Screenshot+2024-01-17+at+2.21.11%E2%80%AFPM.jpg Work - Product Design | Accessibility Design Study https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/b8ba9507-d85a-4840-8296-61548968fb77/Screenshot+2024-01-17+at+3.26.58%E2%80%AFPM.jpg Work - Product Design | Accessibility Design Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/b8e6d0c7-e6c5-44fd-8d11-815baac252c7/3D-handle-v3_clamp-v2_assembly.png Work - Product Design | Accessibility Design Study https://aitanarothfeld.com/work/uidesign-appredesign monthly 0.5 2023-10-17 https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605760213238-BV7JCJB3V1SCX34YG6RZ/app-gif-version-new.gif Work - UI Design | App Redesign - Releasing UI updates in an app is an effective way to stay relevant, but can also alienate users, as was the case with OnTheSnow. How can we improve user experience and stay relevant in OnTheSnow, the most downloaded app for free daily snow reports and current ski conditions? My team lead a redesign to increase engagement through personalized recommendations and social sharing. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604344986566-HSLQ2PFYWBOEDEH812IT/app-reviews.jpg Work - UI Design | App Redesign - In 2019 OnTheSnow launched a redesign, leading to a 50% YOY drop in screenviews. OnTheSnow came to CMCI Studio to design their next release, and accomplish two main KPIs: Improve user reviews Increase the # of screenviews https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604436567501-4IC09RXTD46VDSII78WV/original-painpoints_2.png Work - UI Design | App Redesign Our team began with running a usability study on 4 would-be users in order to identify pain points in the original user flow, followed by user interviews to uncover what users wished they could see and do instead. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604436134757-TJ5PW0NXS2QS94JE1HMI/card-sort.jpg Work - UI Design | App Redesign - Card Sorting & Ranking We identified that a significant portion of the information provided on the app service was not deemed necessary, freeing up space, additionally using this feedback to inform our information hierarchy restructuring. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605136534587-LCYT50KL9394SMBAE1CA/personalization.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605136933644-RJ0E92DMDVK1JVJ4XZFI/social-feed-icon.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1605136771174-FVUP8B8B6MY0Y0BLK9LD/scannable-icon.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604431888575-Y3RNQNBI0HD9KOHW2881/versions-breakdown-seperate_Page_1.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604431933214-Z915IIWYZYRERJH5BO3E/versions-breakdown-seperate_Page_2.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604432141129-8UN85GLJ8CG0K9OS802B/versions-breakdown-seperate_Page_4.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604432115901-3JTSUAUFUTFTOJ1AUIOE/versions-breakdown-seperate_Page_3.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604432257109-1981346Q9SAD8PK049AD/versions-breakdown-seperate_Page_5.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604432286856-OOXHM89HPMPCH353D2HD/versions-breakdown-seperate_Page_6.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604433036248-7ALTQ0ANR4EQAIY7ACG7/card-breakdown-3_Page_1.png Work - UI Design | App Redesign https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1604433058305-T1KLGFRQXM0VVFUTMQ8O/card-breakdown-3_Page_2.png Work - UI Design | App Redesign https://aitanarothfeld.com/work/uxresearch-tooldevelopment monthly 0.5 2023-10-17 https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1627689754066-YKNBW7HW1PQN89HGZBJK/Screenshot+2021-07-30+164847.png Work - UX Research | Tool Development - Emergency saving funds are integral to financial planning, but are too often over-indexed in low return cash accounts. How can we guide a large financial company’s robo-advisor clients on how to split their savings between cash and accessible investments accounts? My team lead a discovery, research, and design initiative to develop a recruiting and beta planner tool that aggregates user’s accounts and provides them with a personalized savings range. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1633038201202-LYZ01Z5FHAKIFW3XMDA3/DA_gif_optimized.gif Work - UX Research | Tool Development - Robo-advisor services use machine-learning to manage a balanced investment portfolio. In 2021 a large financial company that I contracted with decided to expand their personalized investment experience into custom goals and planning tools, including an emergency savings planning tool. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1627694872073-9CPHAX5JMK1MTS73H1BL/EMG+Charts.jpg Work - UX Research | Tool Development - Make it stand out A 2021 study found that the 2nd highest financial stressor for active workers is not having enough emergency savings, and that ⅓ are most likely use a cash handout to increase those savings. This is particularly true amongst the robo-advisor’s target demographic (employed, <59, <$100K in investable assets). https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1627697192044-IWXGK9VTUPK01N7Q5X0A/competitive_analysis.png Work - UX Research | Tool Development - Our key competitors also provided insight into what emergency savings features were currently on the market. Research also found that during the pandemic, 5 major firms that are in direct competition with the company have added a new emergency savings tool on their platforms. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1627697891692-QHDL5Q04W9YZHG45NTE7/Customer+Journey+Map+%28Timeline%29_Large.jpg Work - UX Research | Tool Development - Make it stand out Phase 1 involved: FAQ dashboard button to track click rates and gauge client interest; A/B content testing on the “Coming Soon” Fake Door dashboard card; Fake Door recruiting funnel for Phase 2. Phase 2 involved: Establishing the MVP for Beta V1; Live and unmoderated user testing to validate MVP; Release for beta clients recruited through Fake Door from Phase 1; Continue iterating design for Beta V2. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1627706322883-P7LYMI9T1LGEHRIYLZSB/keywords_gif.gif Work - UX Research | Tool Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/1627706869277-KW82WKXIWK6VQ2WF6FPW/Screen+Shot+2021-07-28+at+6.40.42+PM.png Work - UX Research | Tool Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://aitanarothfeld.com/work/uxresearch-searchandnavigation monthly 0.5 2023-10-17 https://images.squarespace-cdn.com/content/v1/5f14e5614b5f222b2a4e30d3/3cee546f-e13b-4476-9712-764093d14cf3/Screenshot+2023-10-16+at+7.19.18+PM.png Work - UX Research | Search & Navigation - Want to know more? 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